A Texas ISD Selects A Marketing Agency
A Texas State ISD newly established city of a population starting off at around 10,000 now has multiplied extensively to about 350,000 population with a household income of $150,000 minimum. Currently listed in the Top 5 places to raise a family in this growing city in Texas, the ISD is looking to increase students from K-12 with actual curriculum, exciting events the board has approved as well as other exciting aspects of this ISD.
The existing challenges is not simply marketing but creating an SaaS within several municipal, state and governmental compliances ensuring the highest level of security utilized by board members, city council, local ISD superiors and employees. In addition to this creating a full marketing custom campaign that allows users to upload pics post automatic security scans within. This was by best Cultivating & Marketing most challenging project..
Sitting down and conversating with Chief of Information of the ISD along with several applicable staff and our Client Marketing,Success and Development teams alongside Partners such as HI IT,Create Socials, YEXT, Ad Critter and more we began to ponder:
- Market research of households to target is a must, how many are there?
- What is the highest level of security we can offer to our cleint?
- What all marketing,advertising, business management and innoveative services require to produce the clients expectations?
CREATING A CUSTOM PACKAGE
Building a package including Content, Influencer, Social Media, SEO Marketing while creating ad campaigns on tv streaming platforms, online digital and billboards. Lastly while creating printed marketing materials to mail out and developing an SaaS platform for the ISD was quite interesting as we had to assign 3 Dedicated Teams for Marketing,Advertising and Innovative Services.